Food / Product and Corporate PR:
„Ankerkraut went through the roof!“
“Ankerkraut” is especially known for its appearance in the German version of the TV show “Dragon’s Den” (GB) or “Shark Tank” (US): „Die Höhle der Löwen“. The founders Anne and Stefan Lemcke succeeded in convincing businessman Frank Thelen to invest in their great spices. Thelen provided 300.000 Euros and some valuable retail deals for the spice label. That is why “Ankerkraut” products are meanwhile available at many REWE stores. The company obtains the ingredients for its range of 200 creative products directly from the traditional Kontors in Hamburg.
Since 2016 hesse und hallermann PR is responsible for handling product PR and corporate communications for “Ankerkraut”.