Medicine / Corporate PR and Publishing:
Located in Wedel, Schleswig-Holstein, AstraZeneca GmbH is the German subsidiary of the British-Swedish pharmaceutical company AstraZeneca PLC, London. With a group turnover of around 28 billion USD (in 2012), AstraZeneca is one of the world’s leading research-based pharmaceutical companies. The company develops, produces and distributes innovative drugs used to treat illnesses in the field of cardiovascular disease and diabetes, oncology, gastrointestinal and respiratory diseases, pain management and infectious diseases.
hesse und hallermann is charged with handling all communication relating to corporate social responsibility. Beyond the PR for AstraZeneca’s charity activities, hesse und hallermann also prepared in 2014 the regularly published four-page newsletter BRANDNEWS for the company, which is an internal marketing effort.