Industry / Corporate PR:
“Eye-catcher for your garden”
Founded in Berlin in 1843, Lorberg operates in three locations today, making it Germany’s largest tree nursery and one of the leading nurseries in Europe. From exclusive private gardens to extensive parks – the sixth generation of the Lorberg family to run the business is committed to high quality and individualised service. Baumschule Lorberg’s best-known past work includes some major international projects such as the restoration of the St. Petersburg Summer Garden, the planting at the Reichstag and at the new headquarters of the German Federal Intelligence Service in Berlin and the HafenCity district regeneration project in Hamburg.
hesse und hallermann has been Lorberg’s strategic partner for effective media communication from 2012 until the end of 2017. Thanks to PR work which focuses on trade journals and consumer publications in parallel, Baumschule Lorberg and its projects were frequently mentioned both in the daily press, including major German newspapers such as Frankfurter Allgemeine Zeitung, Tagesspiegel and B.Z., and also in landscape gardening publications (Taspo, Topos, Deutsche Baumschule, etc.).
Baumschule Lorberg also used our corporate publishing services. hesse und hallermann PR published the quarterly four-page newsletter Lorberg aktuell for the company in German, English and Russian which was then sent in hard copy to customers, potential partners and employees. The newsletter highlighted current Lorberg projects.