Lifestyle / Event PR:
“So beautifully fragrant and colourful”
In June 2015, the internationally well-known florists held its Fleurop Interflora World Cup. After 33 years, Germany was therefore once again chosen as the venue for the florists’ world cup, which drew thousands of visitors from around the world to Berlin, as well as 26 international participants.
Acting as an external agency on a project-specific basis, hesse und hallermann provided intensive PR services to Fleurop for the florists’ world cup in 2015. The German competitor, Jürgen Herold, was used as the world cup’s ambassador in the German media landscape. In 2016 Fleurop again trusted in hesse und hallermann and commissioned the PR agency for the German championship of florists in Berlin.