Music / Event PR:
“4,000 women celebrate their love by the seaside.”
Bild am Sonntag
Each year, the idyllic “Weissenhäuser Strand” holiday resort hosts Germany’s largest party for women! L-BEACH attracts some 4,000 revellers to the Baltic Sea each year. “Music, Girls, Fun and Holidays” – true to L-BEACH’s motto, the festival features four days of numerous concerts by well-known acts, sets by international DJs, wild parties, sophisticated lectures and interesting workshops. This beach spectacle has been surfing on the wave of success since 2010: L-BEACH has so far been sold out every year, and has become Europe’s largest indoor festival for ladies within an incredibly short time; it is now on par with comparable international festivals such as Dinah Shore and Michfest.
hesse und hallermann PR was hired in L-BEACH’s fifth year with the aim of increasing the public’s awareness of the festival and since the is responsible for all of L-BEACH’s media communication activities. The resultant achievements included maximum exposure in the target media in the music and gay press sector and the local and national media.