Music / Personality PR:
“Bell for the final round.”
Since its world premiere in November 2012, the musical ROCKY has been incomparably successful. Stage Entertainment’s in-house production was the first musical developed in Germany that made it to Broadway, and has received numerous awards: the Live Entertainment Award for Germany’s best musical, a Tony, two Drama Desk Awards and an Outer Critics Circle Award. After a run of nearly three years, the spectacularly staged story of the underdog Rocky Balboa’s fight for the chance of a lifetime and for his one true love, Adrian, said goodbye to the stage of the TUI Operettenhaus. ROCKY has left Hamburg and fights in Stuttgart now.
hesse und hallermann was hired as an external agency to handle the ROCKY PR work during the musical’s last few months in Hamburg.