Music / Personality PR:
“A powerful performance in Whoopie’s footsteps!”
The musical company Stage Entertainment brought the cult story of musical nuns from the screen to the musical stage. Sister Act the musical celebrated its premiere at the TUI-Operettenhaus in Hamburg on 2 December 2010, and moved to Stuttgart two years later.
hesse und hallermann was responsible for the PR for Sister Act in the run-up to the premiere. Core focus: personal PR campaigns for leading actress Zodwa Selele. Even the idea of casting the lead role in the presence of Whoopie Goldberg in London was organised by hesse und hallermann. The PR firm managed to position the show in all the relevant German media.