Fashion / Product PR:

Stars Incognito

“Stars Incognito – not just a name but an attitude.”
Die Welt

Timeless elegance and luxurious silkiness are what high-quality silk blouses produced by the new and innovative label Stars Incognito stand for. The brand’s flagship store is located in Hamburg’s Kaufmannshaus shopping centre. Stars Incognito combines the classic Asian design language with the finest Italian silk. The label uses the same production methods the top international designers use, from the suppliers to the silk spinning mill and the dye works all the way to the tailoring factories. Top quality – but at affordable prices!

hesse and hallermann supported Stars Incognito’s market entry in 2014 and provided guest list management and event PR services for the opening of its flagship store. For this client, hesse und hallermann relied on a balanced mix of product PR and personality campaigns for the designer duo Dr Caroline and Karsten Ost.