Event / Product PR:

Vitamin P Men's Shop

Plants and shopping are pure women’s things? In December 2016, Hamburg’s gentlemen were convinced from the opposite: The Vitamin P Men’s Shop opened its doors in the Hanseatic City. The shop presented plants and lifestyle trends at five stations that made men’s hearts beat faster.

hesse and hallermann PR supported the Berlin PR agency Zucker.Kommunikation with the media announcement of this flagship store and supervised the journalists on site at an exclusive press pre-opening.